Sundry! |
Born in Aix-en-Provence, and now based in LA, Sundry founder Mathieu Le Blan knows what's up. Love his laid-back style - and his products exude that perfect worn-in, comfortable look but with a twist of tres chic. A juxtaposition of French chic meets LA cool if you will.
I first found out about Sundry on Zady, founded by one of my former colleagues' wife, Maxine Bedat along with co-founder Soraya Darabi. Zady's been big news in the fashion industry because it has merged fashion with social consciousness. Think fashion meets "Whole Foods." They've been featured everywhere, and I'm a huge, huge fan. Here they are featured more recently in the NY Daily News.
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